K and Co is the result of the Shop Direct group merging 3 of their brand catalogues, these being Kays, Empire and Great Universal catalogues. I think the reason they have merged is to save costs. Before the change, if you ever visited these catalogues you would notice just how similar they all were. Many of the same lines of clothing and other products could be found at all 3 of them, so i guess it made sense to combine them together. All of these 3 catalogues are traditional brands with almost 100 years of trading each, so to see these names now merged to survive is perhaps a sign of the times. If you had ever visited the websites before the merger, you would have noticed how similar they looked, and they sold the same items as well.
The main K and Co site is very similar to the Very catalogue site, using the same colours and layout throughout. The main difference between them is how you can pay for things. Shop Direct also own Littlewoods, and the payment terms on K and Co are the most similar to Littlewoods. This means the prices are a bit higher than with Very, but the upside is you have longer repayment periods, hence the increase in prices. You have to be careful as some of the deals are advertised as interest free, which although technically they are, the original price is inflated to reflect the longer payment time frames. Hope that makes sense!
The online store contains everything you would find in the paper catalogue, the difference is that all the latest deals, sale items and new product ranges can be viewed online immediately. If you enjoy browsing and flicking through the paper catalogue then you can request a copy on the website. You just need to enter your personal details. Be aware that a credit check will be carried out on you, and if accepted, you will receive a copy of the catalogue and you will also get a promotional discount of 10% off your first purchase. You can make good use of this discount if you buy a big ticket item. You may be on the lookout for a new sofa, if so it can be a simple way to get 10% off the list price. Have a close look at the terms and conditions on the K and Co website for this discount offer, some electrical items like computers are not part of this promotion.
As you would expect with a Shop Direct catalogue, you get excellent delivery options, which is typically free within 2 days, and returns are also free. The biggest bonus with all Shop Direct catalogues is that you can order up to 8pm and still get next day delivery. This is important if you want something as soon as possible, like the latest fashion. The Collect Plus delivery system is also a way to avoid waiting at home for delivery, you can just pick up your order from a local store that is part of the network. To find your nearest collection point just simply type in your postcode on the website and a list of the closest stores will appear.
K and Co have a three tier rewards scheme that is an incentive to spend more with them. You have silver, gold and platinum levels. If you reach platinum level you get 12.5% off your purchases, which is a big saving if you are a regular shopper. All the terms are available on the website and it is well worth looking into if you shop with K and Co on a regular basis.
One very useful feature on the site is the size and fit section. You will find videos and articles to help you determine your correct size and shape. This is vital if you want any clothes you order to fit just right. Many clothes shoppers end up returning ill fitting clothes, and this costs the online retailer money to collect and return these products, then send out another item. It is far better to get it right first time, so if you are planning on buying clothing from K and Co, make sure you know your size before ordering.
The overall impression of K and Co is that it offers a wide range of products, especially womens clothing lines. As part of the Shop Direct network you get excellent delivery options and a trusted brand where online shopping is safe. If you are going to shop there on a regular basis then the rewards are pretty good. The prices are higher than with other catalogues, but this is down to the flexible payments. Make sure to keep on top of your payments to avoid interest charges.