Grattan are a long established catalogue company who have been trading for many years now. They are one of the most recognised brand names in retail and have has a paper catalogue version long before the internet came along. They have continued in spite of fierce competition, so this gives a clue as to the quality of their operation, and the range of their products and prices.
The online site is clean and crisp, with a simple yet effective layout and neutral colour scheme. They are an independant company and are competing against the shop direct group, so they have their work cut out to remain competitive. You can order a paper copy of the catalogue from the site and this is free. If you have this catalogue handy then you can shop by using the product number, which makes things much quicker. Even if your shopping directly from the site it is very straightforward, and you can choose by price, size or brand. What is good with Grattan is that they have the top brands available such as D&G, DKNY, Calvin Klein and many more. They are not tied to same suppliers like the shop direct catalogues are, so you get a good cross section of goods. This has probably played a part in their continued success, and it makes a refreshing change.
Other departments are the electricals, where you will find appliances and other gadgets and equipment, the house and garden section,where you can buy all kinds of things from large mirrors to rugs and towels, and the clothing and kids departments. It is all easy to find from the tabs at the top of the page. On the side you will also find the most popular searched for items, so you get a feel for what the best selling things are within each department. You can also get e-mail updates on the latest deals if you sign up with Grattan, and the incentive is a cash prize if you are picked out.
Grattan online is very interactive, and there is video link at the top of the home page about how to spend money wisely, which at the moment is very topical. The VIP section is where all the action is and you need to be an agent to gain access. Once in you will benefit from prize draws, money off promotions, a chat forum, extended sale deadlines that are not open to regular customers, and chances to win big prizes. There is an air of exclusivity to this, and this will attract customers who want to be a part of it. It is very clever marketing, and there are many VIP members enjoying these benefits.
Grattan has its own flexible payment options, which give more choice than the other catalogues. With Grattan flex you can either take 5 months interest free credit, you can pay the minimum amount on your balance each month, or simply pay any amount off your monthly balance, the choice is yours. This is a good idea if you have an unexpected bill and cannot afford to pay the balance in one particular month. When you receive your statement you just choose the option for that month. As the name suggests, it is flexible and innovative, a good solution towards credit payments.
The catalogue has a very large selection of both expensive and cheaper items. For example, the mens section has over 70 types of jeans and 21 tailored suits. The womens section is also packed with the latest fashion labels and accessories, with over 250 dresses, and over 1000 tops to choose from. Every item has a picture with it, but the quality is not as high as in the Next directory, but then again no one has. I do think this will change in the next few seasons, and more work will go into the presentation of the items to make them more inviting.
There are some big price reductions on at the moment, and each sale item is clearly identified with a little red pricing underneath. Grattan does have one of the best online catalogues around. The delivery is not quite as efficient as some of the others though, only because they do source a lot of their products from Europe, so the lead times are a bit longer. They do offer free standard delivery on all items though, but next day delivery is only available on a few things. The usual time is 4 to 9 days for fashion items, so it is only a problem if you need the goods right away. Grattan do not have collection points ot high street stores, so you will have to have home delivery. If you happen to be out when they call, then you will be given a letter with instructions for alternative delivery. This system is quite old now, and things have been improved upon, especially with the shop direct group. If Grattan are to keep up then part of the business will need to be improved, and it will only be a matter of time before it is.
Overall the Gattan online shopping catalogue is one of the best. You have the best selection of designer items, more than any other catalogue has to offer. The site is clean and effective, with good interactive services, and the VIP section has some of the best benefits of anyone.
Tagged With grattan catalogue