Asda Direct is the home shopping catalogue from the mighty Asda, the second biggest supermarket chain behind Tesco. They are a big player in the retail world thanks to their Walmart owners, and they have now entered the online catalogue sector to compete with the established names. One thing that Asda do well is give you low prices, the food shopping operation is the cheapest place to shop on the high street, and they have massive resources available to them. They have the bulk buying power, and a vast network of suppliers to grow their online business. Their clothing brand called George is a big hit with shoppers, as it offers quality, affordable clothing lines that just happen to be stylish but at a fraction of the cost of the designer labels.
At the online site you are greeted with the familiar Asda green colour scheme, so you immediately know you are at the right place. The only clothes you will see on the online store are from their George range, and this has been selling extremely well over the past few years. Asda have seen a gap in the market for budget clothing, and it seems Tesco are following their lead so it should be very interesting over the next 12 months or so to see what happens. The television adverts are becoming more frequent as Asda develops the brand name, and alerts customers to its online operation.
As for the actual site, well things get a little bit confusing because there are many different sections which have a link to their own web site. You will only notice this if you look in the url at the bottom of your screen. The main asda site at www.asda.co.uk has all the links to all the departments including a link to the Asda Direct catalogue. On the main site you can also do your grocery shopping and find everything that asda has to offer. On the Direct site you have verything apart from grocery shopping. It seems that the new direct website has been made in direct competition to the tesco direct site, they both have similar names, and asda have yet to sort out a completely new navigation system. Having said that, you really have no problem finding what you want with a few clicks, it just does seem as professional yet. Believe that it soon will be though.
Asda sell a whole lot of goods and services, and they have their fingers in many different markets, more than the rest, including tesco. There is an asda entertainment site which focuses on books and dvd’s, and the prices are the lowest you will find. They are cheaper than Amazon for most books, and delivery is free as well, so they are competing with the big names on price and delivery. There is a book chart and a best sellers chart as well as the new releases, so you can find any book with ease.
Also on the asda entertainment site are dvd’s and blue ray discs on offer, and the prices are very low again, with a massive selection to choose from. Asda already have a wide range a dvd’s in their shopping centres, and you get an even bigger choice online now. Many of the dvd’s are under £5, some even lower than this, and there is a weekly special offer of a new title for around £5 so it is worth checking up on the site every week for these deals.
At the Asda Direct site you have a few more departments such as electricals, furniture, home and garden, jewellery, gifts and motors. The furniture store has many very low priced cabinets, tables and chairs from a new ohio range, and each piece has a customer rating, so you can see what other people think about what they have bought. This can help you decide which is best for you, and is a unique little feature that not many other catalogues have. The home and garden section has things like cutlery, cheap rugs, mirrors and blinds.
In the electricals section you have all the appliances, mp3 players, and other small gadgets from top name brands, and again, the prices are some of the lowest you will anywhere online. The sports and leisure section has a new range of bikes and fitness equipment that is growing all the time. There is a top rated product box at the top of the screen so you know what is selling well.
What sets Asda apart from the rest is the extra services they can offer. There is Asda travel, asda phones, asda opticians, asda travel, hotels and flights, and financial services. All of these can be accessed from the Direct catalogue or from the main asda website. The mobile site is good for asda because they have their own network, so they can promote their own service. They offer very low price tariffs with free mobile phones from their network. You can also pay as you go, or opt for a contract phone for better prices. As well as this they offer other contract phones from the big mobile companies like orange, o2 and T-Mobile. You do get a good selection of phones to purchase as well.
The asda opticians has all the glasses, lenses and contact lenses you will ever need, and they can deliver them on a monthly basis if you have your prescription. The prices for these lenses are very competitive indeed, and they are taking a large chunk of the market with these offers. You can get designer sunglasses, prescription sunglasses, and just about anything else as this is a full opticians service.
If you fancy going on holiday then visit Asda travel. You have cheap flights, hotels and package holidays all in the same place. Everything you need to sort out your own holiday is here, including car hire and insurance. There is search box so you can enter the details of where you want to go and for how long, and you will get the latest deals on offer. A very good service that no other catalogue company can match at the moment because nobody else has even tried doing it on this scale.
Asda online is also getting into many financial services such as credit, insurance and loans. You can take out the asda credit card and get 0% interest on asda products, depending on how much you spend. This card can also be used as a normal credit card, and you get rewards for using it, with money off at the end of the year. It can save you a whole lot of money if you are a frequent user, and the rewards are something that Asda is keen to develop, as they have been a little behind the others on this.
The delivery options are numerous, and home delivery starts at £2.95 for clothing and small items, and rises to £4.95 for larger goods. You can have delivery to your nearest store, and for orders over £25 this is free. It will usually take up to 4 working days for delivery, but some items may take longer if they are sourced from abroad. The returns policy is very good too. If you have ordered something and change your mind, then you will get a full refund and not incur any charges. You have up to 7 days to return items, but if they have already been delivered and you wish to cancel then you have to pay for the return posting, this is the standard law for any purchase from the internet so keep it in mind when you shop online.
All in all the asda direct catalogue site is a tremendous success, it will continue to get bigger and bigger. There is more choice of services in the same place than with any other company on the internet. Asda makes it more convenient to shop for just about anything you can think of. The business will expand in the years ahead into different markets, and the asda brand is very respected and strong, which helps a lot. The direct catalogue has some of the best priced items on the internet, and they will continue to get lower. A very well laid out site, and probably the biggest choice of all shopping sites.
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