JD Williams is the other main player in the catalogue business in the UK. They are the main competition to the shop direct home shopping group and they are the owners of around 20 successful brands that dominate the online shopping sector. The web site is focused on fashion and footwear, and mainly towards their biggest kind of shoppers, females. The clothing lines are featured heavily throughout the site, and cater for plus sizes and smaller sized clothes. There are other departments such as appliances and electrical goods, and home and garden products.
The JD Williams catalogue is the flagship site, and the ranges reflect this position. A paper copy catalogue can easily be ordered from the site, but there are no high street shops with the JD name, they operate only on the internet, as most others now do as well. The JD Williams brand name is what makes it so special. They have been around for a long time, and are a national institution with many shoppers. They have always stayed true to their core values of customer satisfaction and diversity. The brands they sell are exclusive to them, so you will not find them on other catalogue sites.
The womens fashion section has hundreds of lines and collections, and some of these are only available online, they are not in the paper catalogue. This is done to draw women to the online business, and it works very well. The actual site is well laid out like most are, and makes full use of the limited space available on the pages. The colour schemes are welcoming and friendly, and it creates a nice place to be on your first visit. The first thing you notice is the huge advertisement in the middle of the screen, drawing you to the best offer at the moment. Some of the prices are very low indeed, with dresses for less than £15. Other clothes are much more expensive, so you get a broad range of items at different prices to suit all budgets and tastes.
If you are after hard to get sizes then this is the place to go. JD Williams have found a niche and cater for it better than anyone else does. This is the basis of their customers so they have done their homework on customer demographics. Party wear is less than half price, and style and trend guides will help you find the most stylish clothes for every occasion and season. The collections from top designers are very popular, and they are very extensive and diverse. The footwear department is one if the biggest online and is well worth a visit.
The home section has electricals and furniture combined under one roof. The selections are not as big as the likes of littlewoods and additions direct, but you get a decent choice at a decent price. At JD Williams you do get incentives which are exclusive to your account. In essence the more shopping you do the more deals you will be offered. There are various payment methods, and opening up an account will give you access to interest free credit if needed. You will get a credit limit to begin with, which will rise as you go along and spend more money. You can pay your balance each month and incur no charges, or pay the minimum amount each month. You will be sent a report of your balance every month so you can keep up to date with what you owe or don’t owe.
Delivery will cost you £2.50 for small items, and this usually takes 5 working days. Next day delivery is available at an extra £3.99, and will be sent directly to your requested address. JD Williams do not have collection points, so you cannot get free delivery, which is a shame, and should really be made available to keep in line with the other catalogues. Delivery options do need to be updated i feel. You can track your order online from the web site.
JD Williams are a well respected catalogue retailer that focuses on womens fashion and footwear. This has proved to be the way forward for them, and they are doing very well at the moment. The choices are very good, and the collections are diverse and offer something different than the rest.