Additions Direct is part of the shop direct home shopping group that also owns littlewoods among many others. In the not too distant past it was owned by Argos, when it was known as argos additons. Because it has such powerful backing, it has grown into one of the most extensive catalogues in the UK. It is not too far behind the main littlewoods catalogue in terms of choice and value. Additions has seen very rapid growth in recent years, and is very successful. The focus is on branded clothing and designer goods, and in selling them cheaper than the rest. There is only an online store, they do not have any shops on the high street, which is a feature of the shop direct catalogues.
The online store has a very simple and clean design, with a white background making everything stand out very easily. Keeping things simple is always the best method because you need customers to be able to use the site without too much hassle. Ordering a new catalogue is simple, just fill out the required information on the site and you get a free paper copy delivered to your door. There is an introductory offer of £10 off your first order as well. You could be very resourceful here and sign up with a number of catalogues to get the introductory offers, and have a shopping bonanza.
The additions direct site has the typical layout, with departments such as electricals, appliances, furniture, homeware, clothing and sports and leisure goods. Just click on the category tabs on every page to visit them. There are a number of different ways to shop on the site, such as by brand, price, rating, size or type, and by product number or code. Everything loads up very quickly so there is no delay in getting to what you are after. The best deals are shown on the home page, and currently there is a less than half price offer on selected items. This message is contained in a very large advertisement that you cannot possibly miss and is the standard attention grabber. It works very well because more and more shoppers are visiting the site for the lowest priced deals around.
The choices in the different categories is huge, and in the womens department you have over 500 dresses and tops from top designer labels. There are many exclusive collections that are right in touch with the latest fashion trends and styles. You can also shop in the must have section, and the new in section. Style tips and tricks are available,with some very good information for you. The clothes section has many monthly deals which are updated regularly. Plus and petite sizes are stocked, and you have a range of jeans, coats, shoes, accessories, trousers, blouses and lingerie. There is very little that is not stocked in fact. The brands include Diesel, Firetrap, Miss Sixty and Miss Selfridge among others.
In the sports and leisure department you can purchase running gear, home gyms, exercise equipment, trainers, tops and lots more. You can shop by sport to make things easier, or by price and rating. The best deals are shown in the centre of the page as you scroll through the products. The furniture category has an extensive amount of furniture in it, with some great pictures that allow you to buy by room. Additions direct have taken a leaf out of the littlewoods catalogue, and give you examples of rooms in the house and what the furniture looks like in them. The price is shown next to each piece, and additions have many unique collections that are in tune with the latest interior styles and design.
The gifts and jewellery section has good ideas for presents and gifts for all the family. The jewellery ranges in price and design, from affordable pieces, to very high quality watches and rings. Experience days are now being made available in the gifts department, such as days out driving cars or relaxing at a top beauty farm. The electricals section covers all the televisions, cameras, computers and laptops, gaming consoles, dvd players and so on. All come with manufacturers warranties, which can be extended if you wish. The same applies to the appliances on sale, and this is where some of the biggest savings can be made. Technology moves at a very fast pace, so these kind of products quickly lose their value.
Delivery charges are around £3 for standard delivery which usually takes a couple of days. If you want things quicker then next day is available, as well as nominated day delivery. If you do not like what you ordered then free returns are guaranteed at no extra cost. Flexible payment options allow you to buy things now and pay later. Additions have their pay over 3 months service, where you buy your item and pay it off on 3 monthly installments. If you do this there are no interest charges to pay. You can also opt to just pay as much or as little as you want from your balance.
The Additions Direct catalogue is very comprehensive, with a focus on branded goods. The flexible payment options are better than most, but they do not seem to offer the collection plus service that littlewoods offer. This is a bit strange really because they are owned by the same company. Perhaps this will change in the near future. The catalogue has grown so much in the last 3 years that is now one of the biggest on the internet. If you are after cheap designer goods then additions is the place to go.